Gigaom recently published an article entitled “Why designing enterprise software is about more than looks.” The article, which features insight into the enterprise software landscape from Kyle Wild, CEO of Keen IO, explains how CEOs, product managers, and enterprise buyers are increasingly swayed by good design.
An excerpt from the article:
“One of the major trends in terms of enterprise software is the increasing sophistication of enterprise buyers. In short, they’re all swayed by design. Many of these customers use smartphones at home, and on the smartphone platform, users choose apps all the time based on the design of the app. So they might be an enterprise buyer during the day, but when they go home, they’re making decisions like whether to use Secret or Whisper. They’re making intuitive decisions based on mobile design, and then they take those attitudes to their day job.”
Here at CapLinked, we emphasize design as well as functionality. Our intuitive, easy-to-use interface allows you to focus on your projects and maintain a steady workflow. CapLinked is also compatible with Android and iOS mobile devices so you can access your information from anywhere. To see what CapLinked can do for you, schedule a demo today.
