If you’ve ever shopped for business software—especially something as critical as a virtual data room—you’ve likely come across this common trick: annual pricing with a “discount.”
You know the pitch: “Sign up for a year and save 10%!”
It’s everywhere. And on the surface, it sounds like a win for your budget. But is it really a deal… or just a clever way to lock you into a product before you’ve had the chance to truly evaluate it?
Let’s call it what it is: misleading.
At CapLinked, we don’t play that game. We believe in honest pricing, transparent terms, and giving our customers real value—month after month. In fact, we’ve made a conscious decision not to follow this industry norm. And in this post, we’re going to explain exactly why.
Let’s start with the elephant in the room: SecureDocs.
They’re one of several software providers who advertise a discount on their annual plans, but only after nudging you away from the monthly pricing option. What often isn’t clear is that the so-called “discount” is just a tactic to secure your payment upfront and keep you locked in for 12 months—whether you’re happy with the product or not.
And that’s a problem.
If you’re still evaluating the platform, haven’t completed onboarding, or if your project timelines change (which happens often in M&A, fundraising, or due diligence work), you’re stuck. That discount turns into a costly commitment. And any flexibility you thought you had? Gone.
Why CapLinked Doesn’t Do This
We’ve built CapLinked around a different kind of relationship with our customers—one that respects your budget, your timeline, and your ability to make decisions without pressure.
1. You Deserve Time to Evaluate the Product
Locking you into an annual contract before you’ve seen how the product works in your real-world environment doesn’t benefit anyone—except the vendor. We want you to want to stay with us because the platform performs, not because your CFO already signed off on a 12-month agreement.
2. No Tricks, No Gimmicks
Our pricing is straightforward and flexible. What you see is what you get. You’re free to start on a monthly plan, use the platform as needed, and scale up or down depending on your project scope. We don’t hide pricing tiers or push upgrade traps.
3. We Respect Your Autonomy
Your business moves fast. So should your software. We offer month-to-month pricing with no long-term contracts, no surprise fees, and no “but you signed the annual deal” conversations with our support team.
Want to pause your account after a deal closes? You can.
Need to expand access for a new project? Done.
No penalties. No pressure. Just control in your hands—where it belongs.
So Why Do Other Vendors Push Annual Pricing?
Let’s be real: It’s about revenue predictability.
Companies like SecureDocs push annual contracts because it locks in cash flow and reduces churn. Once you’ve paid, they no longer have to earn your business every month—they’ve already got your money. It’s a win for them. Not for you.
At CapLinked, we take a different approach. We believe you stay because we’ve earned it, not because a contract forced you to.
Bottom Line: Flexibility Wins
When you’re choosing a virtual data room, the stakes are high. You need a secure, user-friendly platform that adapts to your workflow—not one that locks you in with a discount you didn’t really want.
CapLinked’s approach is built for transparency, trust, and flexibility. Whether you’re managing a fundraising round, closing an M&A deal, or collaborating on sensitive internal documents, you deserve pricing that puts your needs first—not a vendor’s quarterly sales goals.
Make the Smart Switch
Looking for a data room provider that doesn’t rely on fine print and marketing tricks?
Try CapLinked today. Our flexible, month-to-month pricing means you’ll never pay for more than you need. And if we don’t earn your business each month, we don’t expect to keep it.
No games. No gimmicks. Just solid software that works—on your terms.
Want to dive deeper into our features or get a customized quote? Let’s talk.
