CapLinked customer retention is close to 90%. Unlike most companies who hear from customers only when they are mad, CapLinked customers are advocates. Recently they report some frustration that other parties to their deals sometimes force them to use inferior legacy platforms.
CapLinked believes customers make more money with fast, secure collaborative team effort. The company was built on that premise. For years the private CapLinked platform has empowered new wealth, from thousands of deals.
“CapLinked advantages are clear to many innovative and successful dealmakers, but not all.”
After all word-of-mouth, the market still requires education. Some need to appreciate the benefits of a collaborative platform over a file-sharing one, for example. Others think that old, “white shoe” solutions from the big M&A firms are the way to go because “nobody gets fired for choosing them.”
There are three other common reasons why dealmakers aren’t using CapLinked (yet):
- They may not understand that the platform technology can have a meaningful impact on the transaction. To them, it is normal for the system to take several hours just to set up the virtual data room!
- They are complacent, either because there have been no big problems (no security breach incidents, for example) or because they haven’t taken the time to investigate better value propositions.
- They get a preferential subscriber rate, thought to be lower than CapLinked’s.
The marketing department could devote even more hundreds of man-hours educating the market about the advantages, or CapLinked management could put its money where its mouth is and let the advantages speak for themselves. Management chose the latter.
Here is our straight-forward guarantee of the market’s best offer: CapLinked will match the price quote of any software with comparable features. There aren’t other restrictions to this offer other than the obvious ones. The guarantee is to match a valid quote from a competitive solution. “Competitive” is meant to include real Virtual Data Room (VDR) platforms, made for deals and transactions.
“CapLinked provided the best ROI, even before its price-match offer.”
Customers love the speed and flexibility of CapLinked. They find very favorable ROI all on their own, which is why our customer retention rate is so high. To get more delighted customers, management is taking money off the table with the price-match guarantee. The price-match guarantee will put the focus on the advantages. Last month’s post said it well. “CapLinked is already offering the best ROI on the market. Our price-matching program is to remove money from the decision to migrate.”
CapLinked’s speed, security, and flexibility reward dealmakers with better decisions, quicker. It is hoped that thousands more deals, from hundreds more dealmakers will enjoy the CapLinked advantage.
Talk to CapLinked today! Refer a friend to our speedy demo with a free trial to get faster deal-making. Now with a price-match guarantee.
Best wishes for a successful deal!